For this project, the client wanted a simple one page website to advertise their Detox & Fasting Retreats. "We are the most experienced facilitators of these retreats in NZ, but we have the worst website, and no one can find us. HELP"

 

 I created the visual identity for Pure Wellbeing, and while they had a LOT of content, I needed to create a content strategy to enable the key information to sit within a one pager, thus optimising the content for both search engines as well as their audience. 

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I presented the information in a colourful and spacious way, rather than the long bullet point lists and paragraphs of their previous website, to keep the reader engaged with all they have to offer. 

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